DSC - Castoola

About Castoola

Castoola core product is all in one platform for targeted TV advertising

We are a team of experts specialized in targeted TV advertising. With our industry know-how and the help of our technology partner, we bring Addressable TV to all CTV environments: IPTV, OTT,DVB (Satellite / Terrestrial / Cable & HBBTV)

TV environment and supported advertising formats

Advertising formats

Display ads (banner)

Video ads

UI placements

On Demand & Catch up as pre/mid/post roll

Ad replacement (SCTE-35 required)

UI placements

On Demand & Catch up as pre/mid/post roll

Ad replacement (SCTE-35 required)

FAST Channels

Overlay via HbbTV

Regional ad replacement (SCTE-35 required)

Targeted TV Advertising

Addressable TV

Advanced targeting at the household and/or device level; greater capability for dynamic ad insertion (DAI), improves advertising impact through waste elimination.

The driver of the (r)evolution is technology and a data-driven approach. This is why TVmanufacturers, operators (STB), tech providers (including us) enter this part of the story, adding value and enabling this revolution.

Castoola platform overview

DIGITAL AD TECHNOLOGY

Broadcaster/Operator Ad Server
TV SSP
Real Time Ad Decisioning & Delivery

AD EXECUTION & DELIVERY MANAGEMENT

Ad Scheduling & Program Data
Ad Operations & Campaign Management
Ad Creative Design & Development

REAL TIME TV DATA & ANALYTICS

TV Data Analytics & TV DMP
GBPR Compliant Data Suite

Castoola is the right choice

First to integrate recommendation engine data for purpose of Addressable TV advertising (ThinkAnalytics)

Own your data We protect your user data and enrich it by joining data from different sources in our TV DMP

Deep know-how on broadcasting technologies and integrations to different TV ecosystems and environments

Long-term presence in Addressable TV and interoperability with numerous tech partners

Flexibility in adopting different business models

Customization to address various client’s specific need and application

Addressable advertising is a win-win for Marketers, Content Providers, and Platform/OTT Operators

DRIVE NEW REVENUE FROM PLATFORM ASSETS

Addressable advertising CPMs can be 3-5x higher than traditional TV CPMs

Operators can collect a revenue share for enabling addressable advertising

IMPROVE CONSUMER EXPERIENCE

More relevant and better user experience means happier subscribers

Addressable advertising reduces tune away from programs for 48%

‛SUPPORT CONTENT PARTNERS’ REVENUE MODELS

Increased value of advertising units Ability to acquire multiscreen rights for content for new platforms like IPTV and OTT

Addressable TV/OTT Ad Insertion