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Mobile Measurement Platform (MMP) for mobile growth
What is AppsFlyer?
Mobile Measurement Partner (MMP) determines which campaigns, partners, and channels drive your app installs and post-install events, such as in-app purchases.
Marketers rely on these insights to measure and optimize marketing activities for both user acquisition and retargeting campaigns.
a holistic view of every user journey across platforms, channels, and devices
A platform that starts with data then connect seamlessly with partners and layer with features
Additional features
Enable you to activate data, use audiences, protect against ad fraud, analyze and predict marketing performance
Connect data with partners
connects seamlessly to all of your data and to 11,000+ partners
Attribution as foundation
Captures, normalizes, and structures data with accuracy
INTRODUCTION - Gain advanced mobile analytics
AppsFlyer Universal SDK
Attribution use cases
Mobile attribution
- Mobile media-to-app
- Preloaded app (OEM)
Cross-device attribution
- Web-to-app
- CTV-to-mobile app
CTV attribution
Web attribution
